Mejía-Trejo, Juan; Sanchez-Gutierrez, Jose; … - 2014
Innovation in different Stages (INNOVS) is considered an important driver to create and increase the competitive … management today, is considered a real factor for improving innovation in the firms (OECD, 2003; Canibano, et. al., 1999 … opportunities before their competitors; this is called Customer Knowledge Management (CKM); so the question is: ¿how can innovation …