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~person:"Melewar, T. C."
~subject:"Auction"
~subject:"Beziehungsmarketing"
~subject:"Markenimage"
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Auction
Beziehungsmarketing
Markenimage
Consumer behaviour
34
Konsumentenverhalten
34
Brand management
26
Markenführung
26
Brand image
18
Brand
9
Corporate reputation
9
Firmenimage
9
Markenartikel
9
Reputation
8
Marketing management
7
Marketingmanagement
7
Relationship marketing
6
Branchenentwicklung
4
Einzelhandel
4
Retail trade
4
Sector development
4
Brand loyalty
3
Brand reputation
3
Cognition
3
Corporate image
3
Customer satisfaction
3
Einkaufszentrum
3
Emotion
3
Higher education institution
3
Hochschule
3
Kognition
3
Kundenzufriedenheit
3
Ladengestaltung
3
Place marketing
3
Public relations
3
Shopping center
3
Standortmarketing
3
Store design
3
Welt
3
World
3
Öffentlichkeitsarbeit
3
Advertising
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Melewar, T. C.
Han, Heesup
51
Graddy, Kathryn
45
Onderstal, Sander
38
Levin, Jonathan
36
Porter, Robert H.
36
Huber, Frank
35
Loureiro, Sandra Maria Correia
34
Popkowski Leszczyc, Peter T. L.
34
Bang, Nguyen
33
Hollebeek, Linda D.
33
Phau, Ian
33
Usman, Osly
32
Mattila, Anna S.
30
Verhoef, Peter C.
30
Klemperer, Paul
29
Ockenfels, Axel
29
Kumar, V.
28
Bichler, Martin
27
Cramton, Peter C.
27
Ashenfelter, Orley
26
Athey, Susan
26
Diamantopoulos, Adamantios
26
Hortaçsu, Ali
26
Wolfstetter, Elmar
26
Bauer, Hans H.
24
Lundberg, Sofia
23
Swoboda, Bernhard
23
Bergemann, Dirk
22
Hendricks, Kenneth
22
Herrmann, Andreas
21
Japutra, Arnold
21
Renneboog, Luc
21
Sarkar, Abhigyan
21
Wong, IpKin Anthony
21
Guzman, Francisco
20
Ivanova-Stenzel, Radosveta
20
Prentice, Catherine
20
Sreejesh, S.
20
Decarolis, Francesco
19
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Journal of business research : JBR
4
Corporate reputation review
2
European journal of marketing : EJM
2
International studies of management and organization
2
Journal of strategic marketing
2
Qualitative market research : an international journal
2
European business review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of global marketing
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Technological forecasting & social change : an international journal
1
The marketing review
1
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ECONIS (ZBW)
22
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1
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
2
Country branding emerging from citizens'
emotions
and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha
;
Bang, Nguyen
;
Wan Kalthom Yahya
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
Saved in:
3
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
4
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
5
Influence of innovation capability and customer experience on reputation and loyalty
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 4882-4889
Persistent link: https://www.econbiz.de/10011588582
Saved in:
6
Luxury fashion brands : factors influencing young female consumers' luxury fashion purchasing in Taiwan
Wu, Meng-Shan
;
Chaney, Isabella
;
Chen, Cheng-Hao Steve
; …
- In:
Qualitative market research : an international journal
18
(
2015
)
3
,
pp. 298-319
Persistent link: https://www.econbiz.de/10011305126
Saved in:
7
An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
8
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
9
Constituents and consequences of smart customer experience in retailing
Roy, Sanjit
;
Balaji, M. S.
;
Sadeque, Saalem
;
Bang, Nguyen
; …
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 257-270
Persistent link: https://www.econbiz.de/10011899384
Saved in:
10
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
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