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Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha; Bang, Nguyen; Wan Kalthom Yahya; … - In: Journal of vacation marketing : an international journal 22 (2016) 1, pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
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Exploring Czechs' and Greeks' mental associations of London : a tourist destination or a place to live in?
Stylidis, Dimitrios; Cherifi, Barbora; Melewar, T. C. - In: Journal of destination marketing & management 19 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012548402
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Promissing the dream : changing destination image of London through the effect of website place
Foroudi, Pantea; Akarsu, Tugra Nazlil; Ageeva, Elena; … - In: Journal of business research : JBR 83 (2018), pp. 97-110
Persistent link: https://www.econbiz.de/10011775953
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Islamic marketing and branding : theory and practice
Alwi, Sharifah Faridah Syed (ed.); Melewar, T. C. (ed.) - 2018 - First Edition.
Introduction chapter / S.F. Syed Alwi and TC Melewar -- Branding and corporate marketing -- Corporate brands and marketing strategy / Jonathan A. J. Wilson and Jonathan Liu -- Islamic products and services : the concept of halal and certification bodies / Kaouther Kooli -- Islam and the...
Persistent link: https://www.econbiz.de/10013180049
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Islamic marketing and branding : theory and practice
Melewar, T. C. (ed.); Sharifah Faridah Syed Alwi (ed.) - 2018 - First published
Introduction chapter / S.F. Syed Alwi and TC Melewar -- Branding and corporate marketing -- Corporate brands and marketing strategy / Jonathan A. J. Wilson and Jonathan Liu -- Islamic products and services : the concept of halal and certification bodies / Kaouther Kooli -- Islam and the...
Persistent link: https://www.econbiz.de/10013548250