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The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara; Michaelidou, Nina; Pourazad, Naser; … - In: Journal of marketing management : MM 34 (2018) 13/14, pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
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Consumers' ethical perceptions of social media analytics practices : risks, benefits and potential outcomes
Michaelidou, Nina; Micevski, Milena - In: Journal of business research : JBR 104 (2019), pp. 576-586
Persistent link: https://www.econbiz.de/10012105197
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Social media advertising : factors influencing consumer ad avoidance
Ferreira, Carlos; Michaelidou, Nina; Moraes, Caroline; … - In: Journal of customer behaviour 16 (2017) 2, pp. 183-201
Persistent link: https://www.econbiz.de/10011745843
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The use of Facebook to promote drinking among young consumers
Moraes, Caroline; Michaelidou, Nina; Meneses, Rita W. - In: Journal of marketing management : MM 30 (2014) 13/14, pp. 1377-1401
Persistent link: https://www.econbiz.de/10010433917
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Marketing research on mobile apps : past, present and future
Stocchi, Lara; Pourazad, Naser; Michaelidou, Nina; … - In: Journal of the Academy of Marketing Science 50 (2022) 2, pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
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The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania; Christodoulides, George; … - In: International marketing review 32 (2015) 3/4, pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
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Femvertising practices on social media : a comparison of luxury and non-luxury brands
Michaelidou, Nina; Siamagka, Nikoletta Theofania; … - In: The journal of product & brand management 31 (2022) 8, pp. 1285-1300
Persistent link: https://www.econbiz.de/10013429200