This book provides a comprehensive introduction to modern auction theory and its important new applications. … Zealand's Rights Auction -- 1.2.3 Better Auction Designs -- 1.2.4 The FCC Design and Its Progeny -- 1.3 Comparing Seller … Experiment -- 1.4.4 Practical Concerns -- 1.5 Plan for This Book -- REFERENCES -- PART ONE: THE MECHANISM DESIGN APPROACH …