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~person:"Mittal, Banwari"
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Mittal, Banwari
Sheth, Jagdish N.
215
Holbrook, Morris B.
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USB Cologne (EcoSocSci)
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Customer behavior : a managerial perspective
Sheth, Jagdish N.
;
Mittal, Banwari
-
2004
-
2. ed.
Persistent link: https://www.econbiz.de/10004727676
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ValueSpace : winning the battle for market leadership ; lessons from the world's most admired companies
Mittal, Banwari
;
Sheth, Jagdish N.
-
2001
Persistent link: https://www.econbiz.de/10004610768
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