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Early development of the philosophy of marketing thought
Jones, D. G. Brian; Monieson, David D. - 2008
Persistent link: https://www.econbiz.de/10003643762
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Origins of the institutional approach in marketing
Jones, D. G. Brian; Monieson, David D. - 2008
Persistent link: https://www.econbiz.de/10003644177
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Early development of the philosophy of marketing thought
Jones, D. G. Brian; Monieson, David D. - In: Critical marketing : issues in contemporary marketing, (pp. 45-65). 2008
Persistent link: https://www.econbiz.de/10003673786