Narrow search
Showing 1 - 2 of 2
Cover Image
Clan culture, strategic orientation and new product performance in Chinese marketing ventures: an exploration of main and moderating effects
Chuang, Fu-Mei; Morgan, Robert E.; Robson, Matthew J. - In: Journal of strategic marketing 20 (2012) 3, pp. 267-287
Persistent link: https://www.econbiz.de/10009989940
Cover Image
A value-in-process analysis of relationship interactions in non-equity alliances
Toon, Mark A.; Robson, Matthew J.; Morgan, Robert E. - In: Industrial marketing management : the international … 41 (2012) 1, pp. 186-197
Persistent link: https://www.econbiz.de/10009830728