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~person:"Morris, Jon"
~subject:"Werbepsychologie"
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Werbepsychologie
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Morris, Jon
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The Sage handbook of advertising
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Emotions in advertising
Stewart, David W.
;
Morris, Jon
;
Grover, Aditi
- In:
The Sage handbook of advertising
,
(pp. 120-134)
.
2007
Persistent link: https://www.econbiz.de/10003570230
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