Showing 1 - 6 of 6
comprehensive meta-analysis of destination resort literature. The second study's purpose was to explore operational and marketing … community/region, and operations/management. In the second study, current operational techniques and marketing trends in resorts … of marketing interest emerged. Overall these resorts are very homogenous with the family/team concept driving operations …
Persistent link: https://www.econbiz.de/10009479983
(variables) among those seven subjects. In the second study, current marketing trends and brand extension techniques in …
Persistent link: https://www.econbiz.de/10009430508
and meeting planners in order to figure out the more comprehensive picture of their marketing communication activities. By … Internet as a communication and marketing tool in the workplace. In regard to the model development, individual factors and … intention was also consistent with the previous IT researches. In all, this study provided more comprehensive marketing and …
Persistent link: https://www.econbiz.de/10009430518
travel products of low and high complexity. Marketing and theoretical implications followed by future research suggestions … of theories across consumer behavior, e-commerce and tourism marketing. Thereafter, the framework is validated using …
Persistent link: https://www.econbiz.de/10009430583
This research consisted of three studies that aimed to systematically understand the value creation of memberships from the perspective of members with paid memberships. Study one developed a 2 x 2 behavior-based member segmentation along the dimensions of price sensitivity...
Persistent link: https://www.econbiz.de/10009430778
This study investigated relationships between household vacation expenditure patterns and their sociodemographic characteristics. Founded on the theory of consumer behavior, the purpose of the study was to provide hospitality and tourism businesses with an empirical model that could be applied...
Persistent link: https://www.econbiz.de/10009430809