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The present research investigates the influence of B2B firms' supply chain resilience orientation on achieving sustainable supply chain performance via firms' adaptive capability. Furthermore, this research also tests the moderating role of B2B firms' customer engagement between adaptive...
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Purpose: The aim of this research is to examine the key determinants influencing the success of new service development projects (NSDPs) across four service typologies context. Design/methodology/approach: The researchers used the scenario-based survey method in an NSDP setting. Structural...
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