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Measuring holistic marketing performance in a stakeholder relationship marketing model
Murphy, Brian B.; Maguiness, Paul; Pescott, Chris; … - 2004
Persistent link: https://www.econbiz.de/10002257052
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Stakeholder perceptions presage holistic stakeholder relationship marketing performance
Murphy, Brian B.; Maguiness, Paul; Pescott, Chris; … - 2004
Persistent link: https://www.econbiz.de/10002084507
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Augmenting relationship marketing with a stakeholder and triple bottom line orientation in a stakeholder business model to enhance business profitability
Murphy, Brian B.; Maguiness, Paul; Pescott, Chris; … - 2003
Persistent link: https://www.econbiz.de/10001911939
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An evaluation of stakeholder relationship marketing in India
Murphy, Brian B.; Ranka, Manish - 2006
Persistent link: https://www.econbiz.de/10003582803
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Updating a Stakeholderism framework for measuring relationship marketing
Murphy, Brian B.; Pescott, Chris; Maguiness, Paul - 2005
Persistent link: https://www.econbiz.de/10003142513
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Augmenting strategic marketing planning with a Stakeholder perspective
Murphy, Brian B.; Ling Ling Zhang; Sima, Herbert; … - 2005
Persistent link: https://www.econbiz.de/10003142612
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An Evaluation of stakeholder relationship marketing in China
Murphy, Brian B.; Wang, Rongmei - 2005
Persistent link: https://www.econbiz.de/10003048360