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How consumer innovativeness, technological expertise, and consideration set size can explain mobile commerce use : an extended understanding using a moderation-mediation model

Ho Huy Tuu; Nguyen Huu Khoi; Olsen, Svein O. - In: Information systems and e-business management : ISeB 19 (2021) 3, pp. 1015-1038

Persistent link: https://www.econbiz.de/10012703196

The "well-being" and "ill-being" of online impulsive and compulsive buying on life satisfaction : the role of self-esteem and harmony in life

Olsen, Svein O.; Nguyen Huu Khoi; Ho Huy Tuu - In: Journal of macromarketing 42 (2022) 1, pp. 128-145

Persistent link: https://www.econbiz.de/10012802070

Patterns of forming entrepreneurial intention : evidence in vietnam

Nguyen Huu Khoi; Ho Huy Tuu; Olsen, Svein O.; Le, … - In: Entrepreneurship research journal : ERJ 13 (2023) 2, pp. 281-307

Persistent link: https://www.econbiz.de/10014293834

The role of perceived values in explaining Vietnamese consumers’ attitude and intention to adopt mobile commerce

Nguyen Huu Khoi; Tuu, Ho Huy; Olsen, Svein Ottar - In: Asia Pacific Journal of Marketing and Logistics 30 (2018) 4, pp. 1112-1134

Purpose: The purpose of this paper is to discuss and test the direct and indirect effects of utilitarian, hedonic and social values integrated into the theory of planned behaviour (TPB) to achieve a deeper understanding of consumers’ intention to adopt mobile commerce (MC) in the context of a...

Persistent link: https://www.econbiz.de/10012065923