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~person:"Nicholson, Michael"
~person:"Puccinelli, Nancy M."
~subject:"Pricing strategy"
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Pricing strategy
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Nicholson, Michael
Puccinelli, Nancy M.
Grewal, Dhruv
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3
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of retailing
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ECONIS (ZBW)
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Behavioral issues in price setting in business-to-business marketing: A framework for analysis
Iyer, Gopalkrishnan R.
;
Xiao, Sarah Hong
;
Sharma, Arun
; …
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 6-16
Persistent link: https://www.econbiz.de/10011313582
Saved in:
2
Are men seduced by red? : the effect of red versus black prices on price perceptions
Puccinelli, Nancy M.
;
Chandrashekaran, Rajesh
;
Grewal, Dhruv
- In:
Journal of retailing
89
(
2013
)
2
,
pp. 115-125
Persistent link: https://www.econbiz.de/10009757412
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