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~person:"Noor Akma Mohd Salleh"
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Noor Akma Mohd Salleh
Waqas, Muhammad
93
Awan, Masood Sarwar
37
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International journal of internet marketing and advertising : IJIMA
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Management review quarterly
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ECONIS (ZBW)
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Customer experience : a systematic literature review and consumer culture theory-based conceptualisation
Muhammad Waqas
;
Zalfa Laili Hamzah
;
Noor Akma Mohd Salleh
- In:
Management review quarterly
71
(
2021
)
1
,
pp. 135-176
Persistent link: https://www.econbiz.de/10012432250
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2
Branded content experience in social media settings : a consumer culture theory perspective
Muhammad Waqas
;
Zalfa Laili Hamzah
;
Noor Akma Mohd Salleh
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 225-240
Persistent link: https://www.econbiz.de/10013170671
Saved in:
3
A typology of customer experience with social media branded content : a netnographic study
Waqas, Muhammad
;
Zalfa Laili Hamzah
;
Noor Akma Mohd Salleh
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 184-213
Persistent link: https://www.econbiz.de/10012252819
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