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Handbook of research on international advertising

Okazaki, Shintaro (ed.) - 2012

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research,...

Persistent link: https://www.econbiz.de/10011851981

Assessing the effect of trust on mobile advertising campaigns : the Japanese case

Okazaki, Shintaro - In: Trust and new technologies : marketing and management …, (pp. 146-164). 2008

Persistent link: https://www.econbiz.de/10003770895

Play our game and tell your friends : Pringle's brand campaign on a mobile social networking site

Okazaki, Shintaro; Yagüe Guillén, María Jésus - In: Cutting edge international research, (pp. 187-197). 2010

Persistent link: https://www.econbiz.de/10003985180

Handbook of research on international advertising

Okazaki, Shintaro (ed.) - 2012

Persistent link: https://www.econbiz.de/10009512890

Lessons learned for teaching mobile advertising : critical review and future directions

Okazaki, Shintaro - In: Advertising theory, (pp. 373-387). 2012

Persistent link: https://www.econbiz.de/10009524030

Theory advancement in international advertising : drawing on theories from strategic management and international business

Taylor, Charles Raymond; Okazaki, Shintaro; Mueller, Barbara - In: Advertising theory, (pp. 149-161). 2012

Persistent link: https://www.econbiz.de/10009524183

Mobile advertising avoidance : exploring the role of ubiquity

Okazaki, Shintaro; Molina, Francisco José; Hirose, Morikazu - In: Electronic markets : the international journal on … 22 (2012) 3, pp. 169-183

Persistent link: https://www.econbiz.de/10009657247

A procedure for the development of fictitious advertisements in multi-country research : crafting messages with hard-sell and soft-sell appeals

Diehl, Sandra; Okazaki, Shintaro; Mueller, Barbara - In: Breaking new ground in theory and practice, (pp. 463-473). 2011

Persistent link: https://www.econbiz.de/10009380989

A multi-country examination of hard-sell and soft-sell advertising : comparing global consumer positioning in holistic- and analytic-thinking cultures

Okazaki, Shintaro; Mueller, Barbara; Diehl, Sandra - In: Journal of advertising research 53 (2013) 3, pp. 258-272

Persistent link: https://www.econbiz.de/10010199591

Social influence model and electronic word of mouth : PC versus mobile internet

Okazaki, Shintaro - In: International journal of advertising : the quarterly … 28 (2009) 3, pp. 439-472

Persistent link: https://www.econbiz.de/10003874752