Narrow search
Showing 1 - 6 of 6
Cover Image
The entertaining way to behavioral change : fighting HIV with MTV
Banerjee, Abhijit V.; La Ferrara, Eliana; … - 2019
Persistent link: https://www.econbiz.de/10012062962
Cover Image
The entertaining way to behavioral change : fighting HIV with MTV
Banerjee, Abhijit V.; La Ferrara, Eliana; … - 2019 - This version: July 2019
Persistent link: https://www.econbiz.de/10012098260
Cover Image
The entertaining way to behavioral change : fighting hiv with MTV
Banerjee, Abhijit V.; La Ferrara, Eliana; … - 2019
Persistent link: https://www.econbiz.de/10012181392
Cover Image
The entertaining way to behavioral change : fighting HIV with MTV
Banerjee, Abhijit V.; La Ferrara, Eliana; … - 2019
This paper tests the effectiveness of an entertainment education television series, MTV Shuga, aimed at providing …, where young viewers were exposed to MTV Shuga or a placebo television series. Among those exposed to MTV Shuga, the trial …
Persistent link: https://www.econbiz.de/10012114340
Cover Image
The Entertaining Way to Behavioral Change : Fighting HIV with MTV
Banerjee, Abhijit - 2019
We test the effectiveness of an entertainment education TV series, MTV Shuga, aimed at providing information and changing attitudes and behaviors related to HIV/AIDS. Using a simple model we show that "edutainment" can work through an individual or a social channel. We conducted a randomized...
Persistent link: https://www.econbiz.de/10012480042
Cover Image
The entertaining way to behavioral change : fighting hiv with MTV
Banerjee, Abhijit V.; La Ferrara, Eliana; … - 2019
Persistent link: https://www.econbiz.de/10012195588