Narrow search
Showing 1 - 10 of 11
Cover Image
How does brand innovativeness affect brand loyalty?
Pappu, Ravi; Quester, Pascale G. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Cover Image
Corporate sponsorship as an image platform : understanding the roles of relationship fit and sponsor-sponsee similarity
Pappu, Ravi; Cornwell, T. Bettina - In: Journal of the Academy of Marketing Science 42 (2014) 5, pp. 490-510
Persistent link: https://www.econbiz.de/10010417561
Cover Image
Brand equity : defining, measuring and managing brand equity
Pappu, Ravi (ed.); Christodoulides, George (ed.) - 2017
Persistent link: https://www.econbiz.de/10011778285
Cover Image
Guest editorial: Defining, measuring and managing brand equity
Pappu, Ravi; Christodoulides, George - In: The journal of product & brand management 26 (2017) 5, pp. 433-434
Persistent link: https://www.econbiz.de/10011778289
Cover Image
Country equity : conceptualization and empirical evidence
Pappu, Ravi; Quester, Pascale - In: International business review : the official journal of … 19 (2010) 3, pp. 276-291
Persistent link: https://www.econbiz.de/10003978782
Cover Image
Rejoinder to commentary on Chien, Cornwell, and Pappu (2010) : Advancing research on sponsorship portfolio effects
Chien, P. Monica; Cornwell, T. Bettina; Pappu, Ravi - In: Journal of business research : JBR 65 (2012) 1, pp. 117-121
Persistent link: https://www.econbiz.de/10009549701
Cover Image
Celebrity endorsement, brand credibility and brand equity
Spry, Amanda; Pappu, Ravi; Cornwell, T. Bettina - In: European journal of marketing : EJM 45 (2011) 6, pp. 882-909
Persistent link: https://www.econbiz.de/10009231679
Cover Image
Sponsorship portfolio as a brand-image creation strategy
Chien, P. Monica; Cornwell, T. Bettina; Pappu, Ravi - In: Journal of business research : JBR 64 (2011) 2, pp. 142-149
Persistent link: https://www.econbiz.de/10008839686
Cover Image
Valuing brand equity of a geographic region
Brailsford, Timothy J.; Dash, Stephen; Hutchinson, Marion; … - In: Tourism analysis : an interdisciplinary tourism & … 14 (2009) 6, pp. 765-779
Persistent link: https://www.econbiz.de/10003974184
Cover Image
Country image and consumer-based brand equity : relationships and implications for international marketing
Pappu, Ravi; Quester, Pascale G.; Cooksey, Ray W. - In: Journal of international business studies : JIBS ; an … 38 (2007) 5, pp. 726-745
Persistent link: https://www.econbiz.de/10003531144