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~person:"Patterson, Anthony"
~subject:"Irland"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Irland
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Inventing the pubs of Ireland: the importance of being postcolonial
Patterson, Anthony
;
Brown, Stephen
- In:
Journal of strategic marketing
15
(
2007
)
1
,
pp. 41-51
Persistent link: https://www.econbiz.de/10003437659
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2
Raising the dead : on brands that go bump in the night
Brown, Stephen
;
Patterson, Anthony
;
Ashman, Rachel
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
5/6
,
pp. 417-436
Persistent link: https://www.econbiz.de/10012515274
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