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~person:"Pepels, Werner"
~person:"Percy, Larry"
~person:"Schweiger, Günter"
~subject:"Advertising effects"
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Pepels, Werner
Percy, Larry
Schweiger, Günter
Pelsmacker, Patrick de
19
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17
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Methodological guidelines for advertising research
Rossiter, John R.
;
Percy, Larry
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 71-82
Persistent link: https://www.econbiz.de/10011686469
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2
How the roles of advertising merely appear to have changed
Rossiter, John R.
;
Percy, Larry
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 391-398
Persistent link: https://www.econbiz.de/10009789458
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