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~person:"Pepels, Werner"
~person:"Percy, Larry"
~person:"Schweiger, Günter"
~subject:"Informationstheorie"
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Advertising strategy : a communication theory approach
Percy, Larry
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Rossiter, John R.
-
1980
Persistent link: https://www.econbiz.de/10000054501
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Advertising strategy : a communication theory approach
Percy, Larry
;
Rossiter, John R.
-
1980
Persistent link: https://www.econbiz.de/10004614148
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