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~person:"Pepels, Werner"
~person:"Percy, Larry"
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1
Advertising strategy : a communication theory approach
Percy, Larry
;
Rossiter, John R.
-
1980
Persistent link: https://www.econbiz.de/10000054501
Saved in:
2
Advertising and consumer psychology
Percy, Larry
(
contributor
);
Woodside, Arch G.
(
contributor
)
-
1983
Persistent link: https://www.econbiz.de/10000330338
Saved in:
3
Absatz-Beförderung : Kommentare zu aktuellen Themen aus Marketing,
Werbung
und Werbeagenturen
Pepels, Werner
-
1992
-
1. Aufl
Persistent link: https://www.econbiz.de/10000839236
Saved in:
4
Marketingredienzen : Kommentare zu aktuellen Themen aus Marketing,
Werbung
und Werbeagenturen
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000819978
Saved in:
5
Marketing-Kommunikations-Aktionen : Beratungskonzepte für nicht-klassische Werbemaßnahmen in Praxisbeispielen
Pepels, Werner
-
1990
Persistent link: https://www.econbiz.de/10000790327
Saved in:
6
Advertising and promotion management
Rossiter, John R.
;
Percy, Larry
-
1987
Persistent link: https://www.econbiz.de/10000782620
Saved in:
7
Kommunikations-Management : Marketing-Kommunikation vom Briefing bis zur Realisation ; [Briefing, Konzepterstellung, Mediaplanung, Realisation, Direktmarketing, Public Relations, n...
Pepels, Werner
-
1994
Persistent link: https://www.econbiz.de/10000374658
Saved in:
8
Kommunikations-Management : Marketing-Kommunikation vom Briefing bis zur Realisation
Pepels, Werner
-
1996
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000584019
Saved in:
9
"Global Advertising" : d. Versuch von Zwischenresumee, Standortbestimmung u. Lösungsansatz aus Werbeagentur-Sicht
Pepels, Werner
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
32
(
1986
)
2
,
pp. 193-200
Persistent link: https://www.econbiz.de/10001012445
Saved in:
10
A call for more research on "green" or environmental advertising : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 573-575
Persistent link: https://www.econbiz.de/10011547644
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