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~person:"Peters, Kay"
~type_genre:"Non-commercial literature"
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Is there more to international diffusion than culture? : an investigation on the role of marketing and industry variables
Peters, Kay
;
Albers, Sönke
;
Kumar, V.
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2008
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October 2008 (1st draft)
Persistent link: https://www.econbiz.de/10009010428
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