Jaring, Päivi; Pikkarainen, Minna; Koivumäki, Timo - In: jbm - Journal of Business Market Management 6 (2013) 1, pp. 38-55
themselves and the society. Clever business modelling (i.e. providing right products, to right customers with right partners) is …. As the way how SMEs in the wellness sector deal with their business models and challenges is not well known, this paper … aims to increase understanding of the business challenges by focusing on SMEs having less than 250 employees. In this paper …
