Exploring green lifestyles is an interesting subject. Given the increase of awareness among global customers worldwide, investigating green lifestyle dimensions is a challenging task, particularly in a developing country like Indonesia. The purpose of this paper is to identify the green...

The purpose of the paper is to present a conceptual model of linking the perceptions of reference group, perceived value and students' decision making in selecting a vocational institution for their study. A set of Propositions is developed based on a review of conceptual and empirical works....

Cities increasingly compete with each other in an affort to attract tourists, investors, companies, new citizens and most of all qualified workforce (Anholt, 2004; Kavaratzis, 2005; Zenker, 2009; Sebastian, 2011). This created the growing interest in the development of the concept of city marketing. it also...

This paper presents and explicates one of the weaknesses of Utama’s (2012) study in presenting the results of his study in corporate visual identity (CVI). It also fills the gap that appears from his empirical study by explaining comprehensively the development of a CVI scale (CVIS) that could...