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~person:"Prothero, Andrea"
~subject:"Marketing theory"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
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Introduction to the special issue: Sustainability as megatrend I
McDonagh, Pierre
;
Prothero, Andrea
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 248-252
Persistent link: https://www.econbiz.de/10010402645
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Special issue: gender and macromarketing
Prothero, Andrea
(
ed.
);
Gurrieri, Lauren
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012308743
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Ambiguity of purpose and the politics of failure : sustainability as macromarketing's compelling political calling
Prothero, Andrea
;
McDonagh, Pierre
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 166-171
Persistent link: https://www.econbiz.de/10012485428
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