Rihova, Ivana; Moital, Miguel; Buhalis, Dimitrios; … - In: International Journal of Contemporary Hospitality Management 31 (2019) 9, pp. 3799-3818
Purpose: This paper aims to explore and evaluate practice-based segmentation as an alternative conceptual segmentation perspective that acknowledges the active role of consumers as value co-creators. Design/methodology/approach: Data comprising various aspects of customer-to-customer (C2C)...