We introduce a novel framework for goals-based wealth management (GBWM), where risk is understood as the probability of investors not attaining their goals, not just the standard deviation of investors' portfolios. Our framework is based on a foundation of developments in behavioral economics...

Given any set of exogenously provided efficient portfolios, we develop a dynamic programming algorithm that constructs an optimal portfolio trading strategy to maximize the probability of attaining an investor's specified goal wealth at the end of a designated timeframe. Our algorithm can also...