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An examination of the effects of consumer ethnocentrism, consumer internationalism and consumer cosmopolitanism toward products from China in Malaysia
Samshul-Amry Abd-Latif; Asmat Nizam Abdul Talib; Mazni Saad - In: Journal of international consumer marketing 36 (2024) 3, pp. 224-241
Persistent link: https://www.econbiz.de/10014575036