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Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior

Rajagopal - 2022

Part-I:The Convergence -- Chapter 1:Consumer Dynamics -- Chapter 2:Social Media and Markets -- Chapter 3:Relationship Strategy -- Part-II:The Shift -- Chapter 4:Neurobehavioral Perspectives -- Chapter 5:Rethinking Marketing -- Chapter 6:The Agile Mind-set -- Part-III:Window to the Future --...

Persistent link: https://www.econbiz.de/10013287736

"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms

Rajagopal; Rajagopal, Ananya - In: Qualitative market research : an international journal 26 (2023) 3, pp. 214-231

Persistent link: https://www.econbiz.de/10014292083

Editorial: contemporary perspectives towards building brand personality and loyalty in leisure and tourism industry

Rajagopal - In: International journal of leisure and tourism marketing … 5 (2016/2017) 3, pp. 199-201

Persistent link: https://www.econbiz.de/10011937912

Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico

Rajagopal; Rajagopal, Ananya - In: International journal of business excellence 12 (2017) 3, pp. 386-412

Persistent link: https://www.econbiz.de/10011801569

Brand literacy and knowledge transfer process : analysis of purchase intentions among consumers in Mexico

Rajagopal; Rajagopal, Ananya - In: International journal of business innovation and research 16 (2018) 3, pp. 302-323

Persistent link: https://www.econbiz.de/10011955930

Effects of critical brand elements on wine purchasing behaviour in the Mexican market

Fernández Reyes, Lucía; Rajagopal - In: International journal of business competition and … 3 (2014) 3, pp. 189-212

Persistent link: https://www.econbiz.de/10010393792

Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis

Rajagopal - In: Latin American business review : journal of the … 14 (2014) 1, pp. 29-53

Persistent link: https://www.econbiz.de/10009771560

Factors affecting customer value on buying decisions : a multi-experiment analysis

Rajagopal - In: Dexterity in global business : a cross-dimensional analysis, (pp. 81-115). 2014

Persistent link: https://www.econbiz.de/10010359876

Editorial: embedding social media into leisure and toruism marketing strategies

Rajagopal - In: International journal of leisure and tourism marketing … 4 (2015) 3/4, pp. 173-175

Persistent link: https://www.econbiz.de/10011541314

Editorial: Building behavioural brands in leisure and tourism industry : role of interactive campaigns

Rajagopal - In: International journal of leisure and tourism marketing … 6 (2018) 1, pp. 1-3

Persistent link: https://www.econbiz.de/10011846524

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