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Consumer Perspectives of Brand Extension Effects : Information Analysis Determining the Consumer Behaviour Patterns

Rajagopal - EconWPA - 2004

Brands are successful because people prefer them to ordinary products. In addition to the psychological factors already mentioned, brands give consumers the means whereby they can make choices and judgments. The secret to successful branding is to influence the decisions the way in which...

Persistent link: https://www.econbiz.de/10005561816

Analytical frameworks for measuring the effects of cognitive factors in buying decisions

Rajagopal - In: International journal of business innovation and research 5 (2011) 6, pp. 685-703

Persistent link: https://www.econbiz.de/10009388775

Impact of referrals on buying decisions and cognitive behaviour among aging consumers

Rajagopal - In: International journal of business excellence : IJBEX 21 (2020) 1, pp. 118-138

Persistent link: https://www.econbiz.de/10012225281

Editorial: Empowering consumers in strategic marketing decisions

Rajagopal - In: International journal of business competition and … 3 (2013) 2, pp. 103-104

Persistent link: https://www.econbiz.de/10010242159

Market analysis of growing competition in pharmaceutical industry

Cavazzani, Paola; Rajagopal - In: International journal of business competition and … 1 (2010) 1, pp. 31-44

Persistent link: https://www.econbiz.de/10009727501

Switching behaviour of consumers across options in the energy market : a comparative analysis in Mexico

Reyes-Mercado, Pável; Rajagopal - In: International journal of business excellence 7 (2014) 5, pp. 577-600

Persistent link: https://www.econbiz.de/10011297101

Consumer Behavior Theories : Convergence of Divergent Perspectives with Applications to Marketing and Management

Rajagopal - 2018

Cover -- Contents -- Preface -- Acknowledgments -- Chapter 1: Exploring Consumers Today -- Chapter 2: Consumer Impetus and Business Management -- Chapter 3: Decision Metrics for Competitive Business -- Chapter 4: Behavioral Patterns and Performance Appraisal -- Chapter 5: Measuring Consumer...

Persistent link: https://www.econbiz.de/10012686601

Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior

Rajagopal - 2022

Strategy -- Part-II:The Shift -- Chapter 4:Neurobehavioral Perspectives -- Chapter 5:Rethinking Marketing -- Chapter 6:The …This is a timely book that examines the concept of agility in marketing by converging neurobehavioral perspectives and … changes and portray inclusivity in marketing through various examples. An excellent reference and read for practitioners and …

Persistent link: https://www.econbiz.de/10013287736

Analysis of Customer Portfolio and Relationship Management Models : Bridging Managerial Dimensions

Rajagopal; Sanchez, Romulo - EconWPA - 2004

This paper broadly discusses the customer portfolio theories and their implications in reference to marketing and …

Persistent link: https://www.econbiz.de/10005413281

Influence of Brand Name in Variety Seeking Behavior of Consumers: An Empirical Analysis

Rajagopal - EconWPA - 2005

The variety-seeking behavior and the brand choice among the consumers have been discussed extensively in the previous research contributions from the stochastic point of view. This study argues that although consumers are seeking novelty and unexpectedness in a brand that they have not bought...

Persistent link: https://www.econbiz.de/10005561847

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