Introduction / Arnis Sauka, Friedrich Schneider and Colin C. Williams -- 1. The bottom up power of informal entrepreneurship / José Ernesto Amorós, Juan Pablo Couyoumdjian, Oscar Cristi and Maria Minniti -- 2. Estimating the size of the shadow economies of 162 countries using mimic method /...

This book presents the reader a comprehensive understanding of the development of family business in transitional economies. Throughout eastern Europe, post-Communist countries transitioning to market-based economies are obtaining a variety of results due to diverse policy approaches. Expert...

Contents: 1. Entrepreneurial marketing -- 2. Foundations of marketing decision making -- 3. Entrepreneurial market identification -- 4. Entrepreneurial market segmentation and competitive positioning -- 5. Entrepreneurial product/service policy -- 6. Entrepreneurial price policy -- 7....