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Marketing research and modeling
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337117
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Multidimensional scaling and positioning
Green, Paul E.; Rao, Vithala R.; Wedel, Michel - 2017
Persistent link: https://www.econbiz.de/10011634176
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Conjoint analysis: the pioneering years
Green, Paul E.; Hauser, John R.; Rao, Vithala R. - 2017
Persistent link: https://www.econbiz.de/10011634269
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Conjoint analysis: advanced methods
Green, Paul E.; Meyer, Robert J.; Rao, Vithala R.; … - 2017
Persistent link: https://www.econbiz.de/10011634286
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Conjoint analysis: applications
Green, Paul E.; Hauser, John R.; Ding, Min; Moskowitz, … - 2017
Persistent link: https://www.econbiz.de/10011634300