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Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.; Hüttl-Maack, Verena; Ahuvia, … - In: Psychology & marketing 41 (2024) 4, pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
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Augmented reality smart glasses : an investigation of technology acceptance drivers
Rauschnabel, Philipp A.; Ro, Young Kyun - In: International journal of technology marketing : IJTMkt 11 (2016) 2, pp. 123-148
Persistent link: https://www.econbiz.de/10011542585
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Augmented reality smart glasses and knowledge management : a conceptual framework for enterprise social networks
Hein, Daniel W. E.; Rauschnabel, Philipp A. - In: Enterprise Social Networks : Erfolgsfaktoren für die …, (pp. 83-109). 2016
Persistent link: https://www.econbiz.de/10011508961
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Understanding the diffusion of virtual reality glasses : the role of media, fashion and technology
Herz, Marc; Rauschnabel, Philipp A. - In: Technological forecasting & social change : an … 138 (2019), pp. 228-242
Persistent link: https://www.econbiz.de/10012132184
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Augmented reality marketing : how mobile AR-apps can improve brands through inspiration
Rauschnabel, Philipp A.; Felix, Reto; Hinsch, Chris - In: Journal of retailing and consumer services 49 (2019), pp. 43-53
Persistent link: https://www.econbiz.de/10012025827
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Antecedents to the adoption of augmented reality smart glasses : a closer look at privacy risks
Rauschnabel, Philipp A.; He, Jun; Ro, Young Kyun - In: Journal of business research : JBR 92 (2018), pp. 374-384
Persistent link: https://www.econbiz.de/10011925497
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Can augmented reality satisfy consumers' need for touch?
Gatter, Shirin; Hüttl-Maack, Verena; Rauschnabel, … - In: Psychology & marketing 39 (2022) 3, pp. 508-523
Persistent link: https://www.econbiz.de/10012817127
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Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera; Meißner, Martin; Rauschnabel, Philipp A. - In: Psychology & marketing 39 (2022) 7, pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar; Hughes, David Laurie; Wang, Yichuan - In: Psychology & marketing 40 (2023) 4, pp. 750-776
Persistent link: https://www.econbiz.de/10014290859