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Keyword management costs and "broad match" in sponsored search advertising

Amaldoss, Wilfred; Jerath, Kinshuk; Sayedi, Amin - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 259-274

Persistent link: https://www.econbiz.de/10011459512

Exclusive placement in online advertising

Sayedi, Amin; Jerath, Kinshuk; Baghaie, Marjan - In: Marketing science : the marketing journal of the … 37 (2018) 6, pp. 970-986

Persistent link: https://www.econbiz.de/10011966235

Competitive poaching in sponsored search advertising and its strategic impact on traditional advertising

Sayedi, Amin; Jerath, Kinshuk; Srinivasan, Kannan - In: Marketing science : the marketing journal of the … 33 (2014) 4, pp. 586-608

Persistent link: https://www.econbiz.de/10010403244

Optimal Entry Timing in Markets with Social Influence

Joshi, Yogesh V.; Reibstein, David J.; Zhang, Z. John - In: Management Science 55 (2009) 6, pp. 926-939

Firms routinely face the challenging decision of whether to enter a new market where a firm's strong presence in an existing market has a positive influence (the leverage effect) on product adoption in the new market, but the reciprocal social influence on the existing market is negative (the...

Persistent link: https://www.econbiz.de/10009214148

Turf wars : product line strategies in competitive markets

Joshi, Yogesh V.; Reibstein, David J.; Zhang, Z. John - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 128-141

Persistent link: https://www.econbiz.de/10011437698

Optimal entry timing in markets with social influence

Joshi, Yogesh V.; Reibstein, David J.; Zhang, Z. John - In: Management science : journal of the Institute for … 55 (2009) 6, pp. 926-939

Persistent link: https://www.econbiz.de/10003865901

Crypto-marketing : how non-fungible tokens (NFTs) challenge traditional marketing

Hofstetter, Reto; Bellis, Emanuel de; Brandes, Leif; … - In: Marketing letters : a journal of research in marketing 33 (2022) 4, pp. 705-711

Persistent link: https://www.econbiz.de/10013454717