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~person:"Reiner, Jochen"
~subject:"Geoinformationssystem"
~subject:"Marketing management"
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A cross-national investigation into the marketing department's influence within the firm : toward initial empirical generalizations
Verhoef, Peter C.
;
Leeflang, Peter
;
Reiner, Jochen
; …
- In:
Journal of international marketing
19
(
2011
)
3
,
pp. 59-86
Persistent link: https://www.econbiz.de/10009299833
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