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~person:"Robben, Henry"
~source:"olc"
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Robben, Henry
Hultink, Erik Jan
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Langerak, Fred
8
Robben, Henry S.J.
7
Jan Hultink, Erik
5
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4
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Journal of strategic marketing
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
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OLC EcoSci
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The impact of new product launch strategies on competitive reaction in industrial markets
Debruyne, Marion
;
Rudy, Moenaert
;
Griffin, Abbie
;
Hart, …
- In:
The journal of product innovation management : an …
19
(
2002
)
2
,
pp. 159-170
Persistent link: https://www.econbiz.de/10006267496
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2
The mediating role of new product development in the link between market orientation and organizational performance
Langerak, Fred
;
Hultink, Erik Jan
;
Robben, Henry
- In:
Journal of strategic marketing
15
(
2007
)
4
,
pp. 281-306
Persistent link: https://www.econbiz.de/10007794819
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