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The influence of desire for control on monitoring decisions and performance outcomes in strategic alliances
Musarra, Giuseppe; Robson, Matthew J.; Katsikeas, … - In: Industrial marketing management : the international … 55 (2016), pp. 10-21
Persistent link: https://www.econbiz.de/10011503391
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Alliance capabilities, interpartner attributes, and performance outcomes in international strategic alliances
Robson, Matthew J.; Katsikeas, Constantine S.; … - In: Journal of world business : JWB 54 (2019) 2, pp. 137-153
Persistent link: https://www.econbiz.de/10011997004
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Alignments and misalignments of realized marketing strategies with administrative systems : performance implications
Chari, Simos; Balabanis, George; Robson, Matthew J.; … - In: Industrial marketing management : the international … 63 (2017), pp. 129-144
Persistent link: https://www.econbiz.de/10011730161
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Measures of strategic alliance performance, classified and assessed
Christoffersen, Jeppe; Plenborg, Thomas; Robson, Matthew J. - In: International business review : the official journal of … 23 (2014) 3, pp. 479-489
Persistent link: https://www.econbiz.de/10010348796
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Does accommodating a self-serving partner in an international marketing alliance pay off?
Bello, Daniel C.; Katsikeas, Constantine S.; Robson, … - In: Journal of marketing 74 (2010) 6, pp. 77-93
Persistent link: https://www.econbiz.de/10008702739