This thesis provides a rich and thick (Geertz, 1973) understanding of customer value,and the process of customer value creation and delivery. It achieves this through athree-stage multi-method action research based study including survey work, multiplecases, and a single site industrial SME...

This thesis examines the internationalization process and growth patterns of entrepreneurial high technology, knowledge-intensive firms. This is accomplished with two-stages of data collection, involving multi-site case methodology and survey research, focusing on software developers based in...

The focus of this research is on the role of manufacturer brands for resellers within retail channels. This topic is important because of the strategic value of manufacturer brands and the increasing influence of resellers within channels of distribution. Much of the branding research has...