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Effect of eWOM valence on online retail sales
Roy, Gobinda; Datta, Biplab; Basu, Rituparna - In: Global business review 18 (2017) 1, pp. 198-209
Persistent link: https://www.econbiz.de/10011665456
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How online travel reviews sources affect travelers' behavioral intentions? : analysis with source credibility theory
Roy, Gobinda; Datta, Biplab; Mukherjee, Srabanti; … - In: Tourism planning & development 21 (2024) 3, pp. 299-329
Persistent link: https://www.econbiz.de/10014511676
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Travelers' online review on hotel performance : analyzing facts with the theory of lodging and sentiment analysis
Roy, Gobinda - In: International journal of hospitality management 111 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014310851
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Role of electronic word-of-mouth content and valence in influencing online purchase behavior
Roy, Gobinda; Datta, Biplab; Mukherjee, Srabanti - In: Journal of marketing communications 25 (2019) 6, pp. 661-684
Persistent link: https://www.econbiz.de/10012203355
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Trends and future directions in online marketing research
Roy, Gobinda; Datta, Biplab; Basu, Rituparna - In: Journal of internet commerce 16 (2017) 1, pp. 1-31
Persistent link: https://www.econbiz.de/10011804428
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Effect of eWOM valence on purchase intention : the moderating role of product
Roy, Gobinda; Datta, Biplab; Mukherjee, Srabanti; Basu, … - In: International journal of technology marketing : IJTMkt 15 (2021) 2/3, pp. 158-180
Persistent link: https://www.econbiz.de/10012693515
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Antecedents of online purchase intention among ageing consumers
Roy, Gobinda; Basu, Rituparna; Ray, Samudyuti - In: Global business review 24 (2023) 5, pp. 1041-1057
Persistent link: https://www.econbiz.de/10014432604