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~person:"Sattler, Henrik"
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Markenimage - Konzeptualisieru...
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Sattler, Henrik
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Brand management ; Vol. 3
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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Markentransfer: der Stand der Forschung
Sattler, Henrik
;
Völckner, Franziska
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 51-75)
.
2006
Persistent link: https://www.econbiz.de/10003415512
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Drivers of brand extension success
Völckner, Franziska
;
Sattler, Henrik
-
2010
Persistent link: https://www.econbiz.de/10003924411
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3
An empirical analysis of brand image transfer in multiple sports sponsorships
Sattler, Henrik
;
Schnittka, Oliver
;
Völckner, Franziska
- In:
Quantitative marketing and marketing management : …
,
(pp. 517-530)
.
2012
Persistent link: https://www.econbiz.de/10009621551
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4
Brand-Stretching : Chancen und Risiken
Sattler, Henrik
- In:
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
,
(pp. 141-149)
.
2001
Persistent link: https://www.econbiz.de/10001572305
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