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~person:"Satzinger, Michaela"
~subject:"Germany"
~type_genre:"Hochschulschrift"
~type_genre:"Ratgeber"
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Aktivierung von Normen durch Werbeappelle : Möglichkeiten der Aufwertung von Fast-Moving-Consumergoods durch die Kommunikation sozialer Zusatznutzen
Satzinger, Michaela
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2001
Persistent link: https://www.econbiz.de/10001616300
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