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~person:"Schmitt, Bernd"
~subject:"Verbraucherverhalten"
~type_genre:"Collection of articles of several authors"
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Verbraucherverhalten
Consumer behaviour
3
Konsumentenverhalten
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Asia
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Asien
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Brand management
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China
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Cultural identity
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East Asia
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Event marketing
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Event-Marketing
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Kulturelle Identität
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Schmitt, Bernd
Belk, Russell W.
6
Gbadamosi, Ayantunji
3
Kaufmann, Hans Rüdiger
3
Reisch, Lucia A.
3
Agarwal, Sumit
2
Ambrose, Brent William
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Defila, Rico
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Fischer, Eileen
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Groß, Sven
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Haugtvedt, Curtis P.
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Jahnke, Marlis
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Kahle, Lynn R.
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Kardes, Frank R.
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Kassarjian, Harold H.
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Kenning, Peter
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Korunka, Christian
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Langan, Ryan
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Marinov, Marin A.
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Mick, David Glen
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Okazaki, Shintaro
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Ratneshwar, Srinivasan
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Sherry, John F.
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Wells, Victoria
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Ahluwalia, Rohini
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Albinsson, Pia A.
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Alwitt, Linda F.
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Anderegg, Roland
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ECONIS (ZBW)
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Handbook on brand and experience management
Schmitt, Bernd
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003640687
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2
The psychology of the Asian consumer
Schmitt, Bernd
(
contributor
);
Lee, Leonard
(
contributor
); …
-
2015
Persistent link: https://www.econbiz.de/10010490954
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