Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Septianto, Felix"
~subject:"Emotion"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Base-rate respect by intuition...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Emotion
Consumer behaviour
9
Konsumentenverhalten
9
Advertising effects
6
Werbewirkung
6
Experiment
5
Advertising
4
Cognition
4
Kognition
4
Werbung
4
Brand management
3
Markenführung
3
Personality psychology
3
Persönlichkeitspsychologie
3
Brand image
2
Cognitive flexibility
2
Ethics
2
Ethik
2
Markenimage
2
Mixed emotions
2
Prosocial
2
Psychology of advertising
2
Satisfaction
2
Social behaviour
2
Soziales Verhalten
2
Werbepsychologie
2
Zufriedenheit
2
Behavioral economics
1
Behaviour
1
Brand
1
Brand evaluation
1
Brand transgression
1
Business ethics
1
Cognitive appeal
1
Conservation
1
Construal level
1
Consumer punishment
1
Cute
1
Emotional appeal
1
Gratitude
1
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Septianto, Felix
Winden, Frans A. A. M. van
39
Bosman, Ronald
22
Hopfensitz, Astrid
18
Kocher, Martin
13
Reuben, Ernesto
13
Battigalli, Pierpaolo
11
Dufwenberg, Martin
11
Krawczyk, Michal
11
Noussair, Charles
11
Güth, Werner
10
Treffers, Theresa
9
Ashkanasy, Neal M.
8
Kirchler, Erich
8
Coricelli, Giorgio
7
Fröse, Marlies W.
7
Kunreuther, Howard
7
Michl, Theresa
7
Proto, Eugenio
7
Rubinstein, Ariel
7
Schindler, David
7
Smith, Alec
7
Villeval, Marie-Claire
7
Welpe, Isabell M.
7
van Winden, Frans
7
Adam, Marc Thomas Philipp
6
Andrade, Eduardo B.
6
Bagozzi, Richard P.
6
Bornstein, Gary
6
Breaban, Adriana
6
Han, Heesup
6
Koukoumelis, Anastasios
6
Levati, M. Vittoria
6
Lindenmeier, Jörg
6
Lucks, Konstantin E.
6
Masclet, David
6
Raab, Gerhard
6
Riedl, Arno
6
Unger, Alexander
6
Usman, Osly
6
more ...
less ...
Published in...
All
Journal of business research : JBR
2
Marketing letters : a journal of research in marketing
2
Asia Pacific journal of marketing and logistics
1
Australian journal of management
1
Marketing intelligence & planning
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
2
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
3
The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
4
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu
;
Zhu, Chengfeng
;
Septianto, Felix
- In:
Journal of business research : JBR
153
(
2022
),
pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Saved in:
5
The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts
Septianto, Felix
;
Kemper, Joya A.
;
Chiew, Tung Moi
- In:
Journal of business research : JBR
110
(
2020
),
pp. 445-455
Persistent link: https://www.econbiz.de/10012237876
Saved in:
6
Sad but smiling? : how the combination of happy victim images and sad message appeals increase prosocial behavior
Septianto, Felix
;
Paramita, Widya
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 91-110
Persistent link: https://www.econbiz.de/10012488855
Saved in:
7
Being moral and doing good to others : re-examining the role of emotion, judgment, and identity on prosocial behavior
Septianto, Felix
;
Soegianto, Bambang
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 180-191
Persistent link: https://www.econbiz.de/10011700790
Saved in:
8
The differential effects of integral pride and gratitude on divergent moral judgment for the self versus others
Septianto, Felix
;
Tjiptono, Fandy
;
Arli, Denni
;
Sun, …
- In:
Australian journal of management
47
(
2022
)
3
,
pp. 579-594
Persistent link: https://www.econbiz.de/10013396302
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
