Narrow search
Showing 1 - 10 of 61
Cover Image
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix; Pratiwi, Loren - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Cover Image
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon; Seo, Yuri; Septianto, Felix; Ko, Eunju - In: Journal of business research : JBR 141 (2022), pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Cover Image
Sharing luxury possessions in the age of digital experience economy : consumption type and psychological entitlement
Kemper, Joya A.; Bai, Xue; Zhao, Fang; Chiew, Tung Moi; … - In: Journal of business research : JBR 142 (2022), pp. 875-885
Persistent link: https://www.econbiz.de/10013169465
Cover Image
Every ending is a new beginning : poignancy increases consumer preferences for self-made products
Septianto, Felix - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 732-748
Persistent link: https://www.econbiz.de/10012939500
Cover Image
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya; Septianto, Felix; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Cover Image
Religious but not ethical : the effects of extrinsic religiosity, ethnocentrism and self-righteousness on consumers’ ethical judgments
Arli, Denni; Septianto, Felix; Chowdhury, Rafi M. M. I. - In: Journal of business ethics : JBE 171 (2021) 2, pp. 295-316
Persistent link: https://www.econbiz.de/10012546738
Cover Image
The impact of socioeconomic status on preferences for sustainable luxury brands
Kim, Jungkeun; Park, Jooyoung; Septianto, Felix - In: Psychology & marketing 39 (2022) 8, pp. 1563-1578
Persistent link: https://www.econbiz.de/10013280167
Cover Image
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara; Septianto, Felix; Thaichon, Park; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Cover Image
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara; Septianto, Felix; Thaichon, Park; Chiew, … - In: Journal of retailing and consumer services 62 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Cover Image
The effects of age cues on preferences for organic food : the moderating role of message claim
Septianto, Felix; Kemper, Joya A. - In: Journal of retailing and consumer services 62 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012648930