Marketing 3.0: From Products to Customers to the Human Spirit; CONTENTS; FOREWORD; PREFACE; ABOUT THE AUTHORS; PART I: TRENDS; Chapter One: Welcome to Marketing 3.0; Chapter Two: Future Model for Marketing 3.0; PART II: STRATEGY; Chapter Three: Marketing the Mission to the Consumers; Chapter Four:...

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the...

Neues vom Marketing-Grossmeister. Drei tiefgreifende Entwicklungen prägen die Zukunft des Marketing: drastischer technologischer Fortschritt, verändertes Kundenverhalten und Umbrüche in bisher funktionierenden Geschäftsmodellen. Marketing 5.0 beschreibt zugänglich und praxistauglich, wie...