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An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad; Ghazali, Zulkipli; Albinsson, Pia A. - In: International journal of retail & distribution management 44 (2016) 2, pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
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Construction and validation of customer value co-creation attitude scale
Shamim, Amjad; Zulkipli Ghazali; Albinsson, Pia A. - In: The journal of consumer marketing 34 (2017) 7, pp. 591-602
Persistent link: https://www.econbiz.de/10011808329
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Employee motivation to co-create value (EMCCV) : construction and validation of scale
Muhammad Amin; Shamim, Amjad; Zulkipli Ghazali; Khan, Imran - In: Journal of retailing and consumer services 58 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012431617
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Videogames-as-a-service : how does in-game value co-creation enhance premium gaming co-creation experience for players?
Ali Hussain; Muhammad Farrukh Abid; Shamim, Amjad; Ding … - In: Journal of retailing and consumer services 70 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014235373
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Make every interaction count - assessing the role of customers’ self-construal on value co-creation at service encounters
Shamim, Amjad; Ahn, Jiseon; Khan, Imran; Shah, Mahmood; … - In: The international review of retail, distribution and … 33 (2023) 2, pp. 178-201
Persistent link: https://www.econbiz.de/10014292095