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Islamic marketing and branding : theory and practice

Melewar, T. C. (ed.); Sharifah Faridah Syed Alwi (ed.) - 2018 - First published

Introduction chapter / S.F. Syed Alwi and TC Melewar -- Branding and corporate marketing -- Corporate brands and marketing strategy / Jonathan A. J. Wilson and Jonathan Liu -- Islamic products and services : the concept of halal and certification bodies / Kaouther Kooli -- Islam and the...

Persistent link: https://www.econbiz.de/10013548250

Branding in the Asian context : a Malaysian perspective

Sharifah Faridah Syed Alwi; Melewar, T. C. - In: Asia Pacific journal of marketing and logistics 25 (2013) 2, pp. 287-297

Persistent link: https://www.econbiz.de/10009752328

Segmentation and brand positioning for Islamic financial services

Rusnah Muhamad; Melewar, T. C.; Sharifah Faridah Syed Alwi - In: European journal of marketing : EJM 46 (2012) 7/8, pp. 900-921

Persistent link: https://www.econbiz.de/10009572901

Corporate branding : areas, arenas and approaches

Melewar, T. C. (ed.); Sharifah Faridah Syed Alwi (ed.) - 2015

"A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realise how it can boost...

Persistent link: https://www.econbiz.de/10010520859

The state of the art on corporate reputation : a special section

Melewar, T. C.; Bang, Nguyen; Sharifah Faridah Syed Alwi; … - In: International studies of management and organization 47 (2017) 3, pp. 217-219

Persistent link: https://www.econbiz.de/10011734498

Corporate reputation

Melewar, T. C. (ed.); Bang, Nguyen (ed.); … - 2017

Persistent link: https://www.econbiz.de/10011734672

Corporate identity and corporate branding

Melewar, T. C. (ed.); Bang, Nguyen (ed.); … - 2017

Persistent link: https://www.econbiz.de/10011675575

Advancing the scholarship on corporate identity and corporate branding

Melewar, T. C.; Bang, Nguyen; Sharifah Faridah Syed Alwi; … - In: International studies of management and organization 47 (2017) 2, pp. 107-109

Persistent link: https://www.econbiz.de/10011675581

Corporate Branding : Areas, arenas and approaches

Melewar, T. C. - 2015

A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost...

Persistent link: https://www.econbiz.de/10011681033

New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry

Tourky, Marwa; Sharifah Faridah Syed Alwi; Kitchen, … - In: Journal of business research : JBR 109 (2020), pp. 595-606

Persistent link: https://www.econbiz.de/10012238135