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~person:"Sheth, Jagdish N."
~type_genre:"Bibliografie enthalten"
~type_genre:"Collection of articles of several authors"
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Legends in consumer behavior
32
Legends in marketing
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ECONIS (ZBW)
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Legends in consumer behavior: James R. Bettman
Bettman, James R.
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2016
Persistent link: https://www.econbiz.de/10011413962
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2
Legends in consumer behavior: Jacob Jacoby
Jacoby, Jacob
-
2015
Persistent link: https://www.econbiz.de/10011413983
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3
"Radical" experiential views : the consumption experience and customer value
Holbrook, Morris B.
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2015
Persistent link: https://www.econbiz.de/10010513827
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4
Traditional decision-oriented approaches : attitude, information-processing, and features-perceptions-affect models
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010504990
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5
Legends in consumer behavior: Morris B. Holbrook
Holbrook, Morris B.
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2015
Persistent link: https://www.econbiz.de/10010505247
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6
Macromarketing applications, Part II: marketing versus consumer research
Holbrook, Morris B.
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2015
Persistent link: https://www.econbiz.de/10010505780
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7
Macromarketing applications, Part I: ethical concerns, social issues, and animal companions
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505794
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8
Visioning the future
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969726
Saved in:
9
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
10
Helping define the field and expand its horizons
Jacoby, Jacob
;
Zaltman, Gerald
;
Jacobs, Rick
; …
-
2015
Persistent link: https://www.econbiz.de/10011444643
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