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~person:"Sheth, Jagdish N."
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Marketing
46
Marketing management
16
Marketingmanagement
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Marketing theory
14
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Consumer behaviour
11
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Naresh K. Malhotra
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Gerald Zaltman
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Rajan Varadarajan
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Scientific method
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Structural change
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Wissenschaftliche Methode
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Sheth, Jagdish N.
Bruhn, Manfred
370
Meffert, Heribert
325
Pepels, Werner
268
Kotler, Philip
261
Homburg, Christian
191
Wiedmann, Klaus-Peter
177
Bloom, Nicholas
158
Huber, Frank
150
Albach, Horst
148
Van Reenen, John
127
Corsten, Hans
126
Backhaus, Klaus
122
Bauer, Hans H.
122
Belz, Christian
122
Fritz, Wolfgang
119
Drucker, Peter F.
114
Thommen, Jean-Paul
105
Ahlert, Dieter
103
Tomczak, Torsten
101
Diller, Hermann
99
Irwin, Scott H.
95
Schreyögg, Georg
92
Esch, Franz-Rudolf
91
Weber, Jürgen
91
Zentes, Joachim
90
Hinterhuber, Hans H.
89
Wirtz, Bernd W.
88
Albers, Sönke
87
Kreutzer, Ralf T.
87
Becker, Wolfgang
84
Simon, Hermann
82
Burmann, Christoph
80
Kuß, Alfred
80
Holst, Elke
79
Kleinaltenkamp, Michael
79
Malik, Fredmund
78
Sadun, Raffaella
76
Berndt, Ralph
73
Kirchgeorg, Manfred
71
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Legends in marketing
20
Legends in strategic marketing
6
Legends in consumer behavior
4
Global business perspectives series
2
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2
AMS review : official publication of the Academy of Marketing Science
1
Does marketing need reform? : fresh perspectives on the future
1
European journal of marketing : EJM
1
Handbook of relationship marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
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1
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1
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1
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1
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ECONIS (ZBW)
59
USB Cologne (EcoSocSci)
13
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1
Marketing
theory : evolution and evaluation
Sheth, Jagdish N.
-
1988
-
1. [print.]
Persistent link: https://www.econbiz.de/10000765653
Saved in:
2
ValueSpace : winning the battle for market leadership ; lessons from the world's most admired companies
Mittal, Banwari
;
Sheth, Jagdish N.
-
2001
Persistent link: https://www.econbiz.de/10004610768
Saved in:
3
Legends in
marketing
: Gerald Zaltman
Zaltman, Gerald
-
2018
-- Volume 3. Consumer behavior research -- Volume 4.
Marketing
management
-- Volume 5.
Marketing
theory …
Persistent link: https://www.econbiz.de/10011801704
Saved in:
4
Environmental sustainability, innovations for emerging markets and
marketing
in emerging markets
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803935
Saved in:
5
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
6
Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
-
2018
Persistent link: https://www.econbiz.de/10011899977
Saved in:
7
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
8
Marketing
management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
9
Marketing
theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
10
The future of
marketing
: critical 21st century perspectives
Kitchen, Philip J.
(
ed.
);
Sheth, Jagdish N.
(
contributor
)
-
2003
-
1. publ.
Persistent link: https://www.econbiz.de/10001702742
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